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Marah Lidey

Marah Lidey

Digital Engagement Manager, Dosomething.org

Topic: Best Practices in Activating Young People Around Causes They Care About

Session:


https://www.youtube.com/watch?v=F3o_5hoxRMk

Bio:

As the Digital Engagement Manager, Marah manages mobile strategy for DoSomething.org, the largest organization for teens and social change – with one of the largest SMS subscriber lists in the non-profit industry.

Marah and the Digital Engagement team are responsible for understanding how young people (ages 13-25) think and for creating effective digital strategy, content and data analysis to engage and grow the DoSomething.org member base. Marah also owns and develops organizational partnerships with mobile marketing experts and tech thought leaders.

Marah comes to DoSomething.org from American Express, and previously MTV Networks where she managed social media marketing in both roles. She holds a Bachelor’s Degree in Journalism and a New Media Certificate from the University of Georgia.

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